Ostkustströmming, a traditional Baltic herring from Sweden’s east coast, has been granted protected designation of origin (PDO) status by the EU. The label confirms origin and quality, and restricts the name to fish that meet strict rules.
The move aims to raise the value of Swedish fish and support the country’s food culture. It also gives consumers a clear guarantee of the fish’s origin.
Strict rules on origin and handling
The PDO covers herring caught along the Baltic coast between Kristianopel in the south and Öregrund in the north. Only fish from this area can be sold under the name ostkustströmming.
The fish must be wild-caught. It must be landed and sorted within 24 hours of capture. These rules are set to protect quality and traceability.
Long tradition in Swedish food
Herring has a long history in Sweden. It has been a key food source for centuries, both along the coast and inland. Today, it remains central in classic dishes such as fried herring and pickled herring.
“Ostkustströmming is a fish we should eat more of,” said Anna-Karin Trixe, CEO of Vi Svenska Fiskare. She said the new status recognises both the fish and the work of Swedish fishers in the Baltic Sea.
Boost for fishers and market value
PDO labels in the EU highlight products with strong geographic ties and special traits. For Swedish fishers, the status may help increase demand and improve market position.
It may also encourage more consumers to choose Swedish fish. Ostkustströmming joins other protected products such as Kalix löjrom and Norrlandsströmming.