A sharp shift in North Sea herring deliveries is raising fears across Norway’s seafood industry, as far more fish is now being sent to fishmeal and fish oil factories rather than for food production.

New figures show that 8,800 tonnes of herring have been reported for fishmeal and oil production so far this week. In comparison, only 1,100 tonnes have been directed to human consumption. That marks a dramatic change from earlier in the season and has triggered concern among processors who depend on a steady supply of food-grade herring.

Buyers warn that years of work building markets for matjes herring and skinless fillets could be put at risk if supplies continue to fall.

Since the start of week 23, around 11,400 tonnes have been delivered for consumption and 15,300 tonnes for fishmeal and oil production. However, the latest weekly figures suggest the balance is shifting rapidly towards industrial use.

Markets Under Pressure

Processors say herring has been widely available across Norwegian waters throughout the season. Fishing grounds have stretched from Oseberg and Statfjord in the north to Patch Bank and Viking Bank further south.

Industry representatives point out that the fish is now entering one of its best periods for food production, with fat content reaching up to 20 per cent. That makes it highly suitable for both matjes herring and fillet products.

Calls to Protect the Value Chain

The Norwegian Fishermen’s Sales Organisation, Sildelaget, says it understands that vessel operators are responding to current market conditions.

At the same time, the organisation warns that the entire seafood value chain could suffer if food-processing markets weaken because of raw material shortages. The group also notes that herring processing creates jobs and generates by-products that are later used by the fishmeal and fish oil sector.

Seafood Sector Speaks With One Voice

Norway’s seafood organisations are now urging the fleet to prioritise food production whenever fish quality allows.

They argue that maintaining Norway’s position in consumer seafood markets is vital. Industry leaders say continued access to raw material is needed to protect market share, sustain factory activity and preserve long-term value creation along the coast.

Their intervention comes as prices for herring destined for fishmeal and oil production have risen significantly, increasing the financial incentive to divert fish away from food markets.